The Story Behind OtterClick: Why We're Obsessed with Your Success
We started OtterClick because we were frustrated seeing amazing service businesses struggle with marketing that didn't work. Every day, we wake up determined to change that.
Our mission is simple: Help service business owners stop competing on price and start leading their markets through authentic, results-driven marketing.
The Real People Behind Your Success
We're two guys from Bryan, Ohio who grew up together and noticed that service businesses had websites that weren't working as lead generation tools. Meet the real people (and otter) behind your success.
Jonathon Anongdeth
Co-Founder & Technical Director
Former sales rep who got tired of seeing amazing service businesses struggle with outdated websites that didn't generate leads. Now handles the technical side and loves seeing the real results his work creates for clients.
- Technical Implementation
- Sales & Strategy
- Marketing Automation
Nolan Smith
Co-Founder & Sales Director
Ohio University graduate with a natural talent for sales and building relationships. Specializes in understanding what service businesses really need and translating that into solutions that work. Known for his straightforward approach and genuine care for client success.
- Client Relations
- Sales Strategy
- Business Development
Otto the Otter
Chief Motivation Officer
Our unofficial team mascot and the inspiration behind our name. Otto represents our core values: being resourceful, working together, and always looking out for our community (just like otters do in the wild).
- Team Morale Boosting
- Cute Factor Management
- Brand Recognition
Small Town Values, Big Dreams
Growing up together in Bryan, Ohio taught us the value of genuine relationships, hard work, and helping your neighbors succeed. We bring those same values to every client relationship.
Genuine Relationships
Small town values mean we treat every client like a neighbor, not a number.
Practical Solutions
We focus on marketing tools and automations that actually work for real businesses.
Results-Driven
We measure success by your success - more leads, more customers, more growth.
Team Players
Like otters, we work together and support each other to achieve better results.
How OtterClick Came to Life
Every great company starts with a problem that needs solving. Here's the story of how we discovered what service businesses really needed and decided to build something better.
The Frustration
We kept seeing the same thing over and over: incredible service businesses with amazing skills, doing quality work, but struggling to get consistent customers. Meanwhile, their less-skilled competitors were getting all the leads because they had better marketing.
The Lightbulb Moment
We realized that most marketing agencies didn't understand service businesses. They treated a plumber the same way they'd market a tech startup. They focused on vanity metrics instead of actual business results. They used confusing jargon and made promises they couldn't keep.
The Commitment
That's when we made a decision: we would specialize exclusively in service businesses. We'd learn everything about their industry, their customers, their challenges. We'd develop strategies that actually worked for real-world service companies.
The Mission Today
Today, OtterClick exists for one reason: to help service business owners stop competing on price and start leading their markets. We wake up every morning thinking about how we can help our clients grow their businesses, serve more customers, and build the success they deserve.
What Drives Us Every Day
Our core values aren't just words on a wall. They guide every decision we make and every strategy we develop.
Partnership Over Profit
Your success is our success. We're not here to make a quick buck – we're here to build long-term partnerships that benefit everyone.
Transparency Always
No black box marketing. You'll always know exactly what we're doing, why we're doing it, and how it's working for your business.
Results That Matter
We don't care about vanity metrics. We care about leads, sales, and the growth of your actual business bottom line.
We Earn Your Business Every Month
We don't believe in locking you into long-term contracts. We earn your trust and business through consistent results and exceptional service, month after month.
Ready to Work Together?
Let's have a conversation about your business, your goals, and how we can help you get there. No pressure, no sales pitch - just an honest discussion about whether we're a good fit.
"We'd love to learn about your business and see how we can help."
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